ED DORRELL

journalist

Anna Pedroza

Director, Pedroza Communications

Session

How to make your research newsworthy
Have you completed some research? Do you want to tell the world? This session covers how to use the media to tell people about your research findings. We think that’s  important if research is to have a real impact on what happens in schools and education policy. We will look at how to make your research newsworthy, how to condense 40,000 words into one pithy press release, and, most importantly, what journalists really want.

Bio

Ed Dorrell is a graduate of Newcastle University, where he studied politics. His career in journalism started with freelance shifts on local papers in West London before he took his first staff job on the lesser known business- to-business paper Heating and Ventilating News in 2000. In 2002, Ed joined The Architects’ Journal as a reporter, rising to news editor in 2004. In 2008, after a brief stint running New Media Age, a weekly trade magazine for the digital sector, he was appointed to the news editorship of the TES. Ed can be found on Twitter and commenting on TES News.

Ed Dorrell on TES

Anna Pedroza

Anna is an experienced communications professional who has worked in the education sector for more than 10 years. She helps guide individuals and organisations on what to say (or not), when to say it, how to say it, and who should say it.

Prior to setting up Pedroza Communications, she held various senior roles including Director of Marketing and Communications at the award-winning service Teachers TV and Director of the Skills for Life Development Centre whilst at the Education Development Trust.

She is an Accredited member of the Chartered Institute of Public Relations and a Trustee of the Teacher Development Trust.

www.pedrozacommunications.co.uk