Andrew Campbell

Teacher. Brantford, Ontario
Event

Sessions

Navigating The Increasingly Corporate Classroom

Powerful tech corporations are gaining incredible influence over our profession and our classrooms.
In 2017 a select group of “well-known and highly-regarded” educators received an email from The Cartoon
Network, an arm of the world’s 3rd largest entertainment company Time Warner. The email invited these
educators to become ambassadors for Cartoon Network. As unpaid “CN STEAMbassadors” their role was to
promote Cartoon Network content in their interactions with other educators. This is education in 2017. The
classroom is a profit centre, giant technology corporations compete for space in the classroom and recruit
teachers as “ambassadors” to promote their products.
In this session we’ll consider the impact of the increased influence of technology corporation in the
classroom. We’ll discuss why it’s happening and what the impact is of the growing influence of technology
corporations on education in general and for teachers and students. We’ll discuss the implications for student
privacy, education policy, teaching resources and how teacher branding undermines professional integrity.
Finally we’ll consider what a teacher is supposed to do to mitigate the impact of technology corporations on
their profession and their students.

Bio

Andrew Campbell is an educator and writer. He has taught in the public school system in Ontario for over 25 years, as well as two years in Kuwait. He has written about education and technology for the Toronto Star, the Globe and Mail, the Hamilton Spectator, as well as for TVOntario’s website, the Canadian Educational Association and the National Education Policy Center in the U.S. He has been a guest on CBC radio, Rogers TV and several podcasts, speaking about education issues and presents at education conferences in Canada and the U.S. Born and raised in the north of England, Andrew moved to Ontario as a teenager. He is the father to three boys.

Archive

Toronto 2017

Navigating The Increasingly Corporate Classroom

Powerful tech corporations are gaining incredible influence over our profession and our classrooms.

In 2017 a select group of “well-known and highly-regarded” educators received an email from The Cartoon Network, an arm of the world’s 3rd largest entertainment company Time Warner. The email invited these educators to become ambassadors for Cartoon Network. As unpaid “CN STEAMbassadors” their role was to promote Cartoon Network content in their interactions with other educators. This is education in 2017. The classroom is a profit centre, giant technology corporations compete for space in the classroom and recruit teachers as “ambassadors” to promote their products.

In this session we’ll consider the impact of the increased influence of technology corporation in the classroom. We’ll discuss why it’s happening and what the impact is of the growing influence of technology corporations on education in general and for teachers and students. We’ll discuss the implications for student privacy, education policy, teaching resources and how teacher branding undermines professional integrity. Finally we’ll consider what a teacher is supposed to do to mitigate the impact of technology corporations on their profession and their students.